
Medical Marketing Professional
5 days ago
We are seeking a highly skilled Medical Marketing Professional to join our team at Beiersdorf AG.
The successful candidate will play a crucial role in enhancing the brand's presence among healthcare professionals (HCPs) and patients. This includes securing strong relationships with Dermfluencers and Medfluencers, driving medical marketing efforts to create recommendations of Derma/Eucerin via HCP, and building loyalty to our brand.
Your Responsibilities- Develop and Implement Medical Marketing Strategies:
- Communicate the benefits of Eucerin products to medical professionals through data-driven marketing efforts tailored to the needs of HCPs.
- Plan and execute events, congresses, and webinars focusing on dermatological education and Eucerin's product offerings.
- Cultivate Relationships with Influencers:
- Identify and cultivate relationships with Dermatology Opinion Leaders (DOLs) and other medical experts to promote Eucerin's medical relevance.
- Leverage social media platforms to enhance the visibility of Eucerin as a medically relevant skincare brand.
- Collaborate on CSR Initiatives:
- Work with the consumer marketing team to drive CSR initiatives aligning with Eucerin's brand purpose.
- Support the development of materials and campaigns providing valuable medical information to patients and consumers.
- Analyze Performance and Optimize Marketing Efforts:
- Measure the success of marketing initiatives and gather insights from market research, HCP feedback, and consumer behavior data.
- Share these insights with the broader team to inform strategic decisions and initiate relevant actions to optimize marketing strategies.
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