Healthcare Marketing Specialist

5 days ago


Gothenburg, Västra Götaland, Sweden Beiersdorf AG Full time

We're searching for a highly skilled Healthcare Marketing Specialist to take on the challenge of elevating Beiersdorf AG's medical marketing efforts in the Nordic region.

Key responsibilities will include conceptualizing and implementing marketing strategies centered around Eucerin's unique selling points, establishing robust connections with influential figures in Nordic healthcare, and generating compelling content that resonates with both healthcare professionals and consumers.

Your Core Duties
  1. Marketing Plan Creation:
    1. Craft targeted marketing campaigns emphasizing the scientifically-backed benefits of Eucerin's products.
    2. Bolster Eucerin's online presence by fostering meaningful relationships with influential social media personalities.
  2. Influencer Liaison:
    1. Form lasting alliances with respected figures in Nordic dermatology to advocate for Eucerin's medical relevance.
    2. Illuminating the dermatological prowess of Eucerin through exceptional storytelling and visual narrative.
  3. Insights Generation:
    1. Gather actionable insights through a combination of market research, stakeholder feedback, and social media analytics.
    2. Inform strategic decision-making by sharing these findings across the organization.
    ],


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