Nordic Dermatology Marketing Expert

5 days ago


Gothenburg, Västra Götaland, Sweden Beiersdorf AG Full time

We are looking for an experienced Nordic Dermatology Marketing Expert to strengthen our marketing team at Beiersdorf AG.

This role involves creating and executing marketing plans that emphasize the medical relevance of Eucerin's skincare products, particularly in the Nordic region. Key responsibilities include building partnerships with key opinion leaders in dermatology, leveraging social media to boost brand visibility, and developing educational content for healthcare professionals and patients.

Your Key Tasks
  1. Marketing Strategy Development:
    1. Create targeted marketing campaigns highlighting the benefits of Eucerin's products for Nordic healthcare professionals.
    2. Promote Eucerin's dermatological expertise through high-quality educational content and engaging events.
  2. Influencer Engagement:
    1. Foster close relationships with influential figures in Nordic dermatology to raise awareness about Eucerin's medical relevance.
    2. Enhance Eucerin's online presence by collaborating with influential social media personalities.
  3. CSR Collaboration:
    1. Partner with our consumer marketing team to launch CSR initiatives that align with Eucerin's mission.
    2. Contribute to the creation of informative content that empowers patients and healthcare professionals alike.
  4. Performance Analysis and Optimization:
    1. Evaluate the effectiveness of our marketing initiatives using insights gathered from market research, customer feedback, and social media analytics.
    2. Use these findings to refine our marketing strategies and ensure alignment across all channels.


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