Trade Marketing and Advocacy Leader

10 hours ago


Stockholm, Stockholm, Sweden Pernod Ricard Full time
Driving Growth through Strategic Partnerships

Join Pernod Ricard Sweden as a Trade Activation and Advocacy Manager, where you will be responsible for planning and implementing On-Trade marketing initiatives, managing brand education programs, and leading a team of dedicated Spirits Brand Ambassadors.

This role involves developing and executing comprehensive On-Trade brand activation strategies, ensuring optimal brand presence and driving sales growth. You will work closely with cross-functional teams to create synergies across the Nordic region, optimize resources, and develop shared tools like catalogues and menu materials.

About the Position
  • Leadership Development: Coach and develop a team of Brand Ambassadors, fostering collaboration, and setting clear objectives to achieve business goals.
  • Brand Education: Develop and implement brand education programs, enhancing customer knowledge and understanding of Pernod Ricard's portfolio.
  • Market Intelligence: Monitor competitors' activities, identifying opportunities to strengthen our competitive edge and stay ahead in the market.

As a critical member of our team, you will be responsible for creating engaging experiences that resonate with customers, build brand loyalty, and drive business results.

About You

We seek a seasoned professional with leadership experience, strong commercial acumen, and excellent communication skills to lead our Trade Activation and Advocacy team.



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