On-Trade Channel Strategist

10 hours ago


Stockholm, Stockholm, Sweden Pernod Ricard Full time
Unlocking Opportunities in the On-Trade Channel

Pernod Ricard Sweden invites applications for a Trade Activation and Advocacy Manager position, where you will drive engagement for iconic brands in the On-Trade channel.

This exciting opportunity involves developing and implementing comprehensive On-Trade brand activation strategies, managing brand education programs, and leading a team of passionate Spirits Brand Ambassadors. You will play a crucial role in increasing the visibility and advocacy of Pernod Ricard's portfolio in the On-Trade channel.

About the Position
  • Strategic Alignment: Collaborate with cross-functional teams to ensure alignment between business objectives, marketing initiatives, and brand education programs.
  • Brand Ambassador Management: Lead and develop a team of Brand Ambassadors, focusing on their growth, development, and performance.
  • Market Analysis: Conduct thorough market analysis, identifying trends, opportunities, and challenges to inform business decisions.

As a key member of our team, you will be responsible for creating engaging experiences that resonate with customers, build brand loyalty, and drive business results.

About You

We are looking for a seasoned professional with leadership experience, strong analytical skills, and excellent communication skills to lead our Trade Activation and Advocacy team.



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