Channel Development Lead

9 hours ago


Stockholm, Stockholm, Sweden Pernod Ricard España SA Full time

Pernod Ricard Sweden is seeking a Trade Activation and Advocacy Manager to lead our on-trade marketing efforts and drive engagement for iconic brands.

About the Position

This role involves planning and executing on-trade marketing initiatives, managing brand education programs, and leading a team of passionate Spirits Brand Ambassadors.

Key responsibilities include:

  1. Developing and implementing on-trade brand activations for spirits and supporting activations for wines.
  2. Designing and delivering brand education and tasting programs for customers.
  3. Managing the annual point-of-sale material process and optimizing costs for stock and warehousing.
  4. Coaching and developing a team of Brand Ambassadors and a Trade Marketing & Sales Coordinator, fostering collaboration, and setting clear objectives.
  5. Maintaining awareness of competitors' activities and identifying new opportunities to strengthen our competitive edge.

This role plays a key part in creating synergies across the Nordic region by optimizing resources and developing shared tools like catalogues and menu materials.

About You

We're looking for a proactive leader with a strategic mindset and excellent organizational skills. The ideal candidate thrives on building relationships, driving results, and taking ownership of projects in a fast-paced environment.

Personal Skills
  • Strong commercial and business acumen with a focus on results.
  • Excellent social skills with the ability to inspire and engage stakeholders.
  • A natural team player with a structured and solution-oriented approach.
Required Skills and Experience
  • Minimum of 5 years' experience in trade marketing, marketing, or sales, preferably in FMCG or wine & spirits.
  • Proven leadership skills, including experience managing and developing a team.
  • Comfortable working in an international environment with cross-cultural awareness.
  • Fluency in Swedish and English.
  • Strong digital and Microsoft Office skills.


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