Creative Lead for Social Channels

9 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

About the Position

This position is responsible for leading the development and execution of social media strategies that drive engagement, reach, and growth across social platforms. As a key member of our brand development team, you will play a vital role in shaping the creative expression of H&M on social channels.

Main Responsibilities:

  • Develop and implement social media strategies that drive engagement, reach, and growth across social platforms.

  • Conceptualize and develop high-quality social content, including images, videos, and copywriting.

  • Maintain up-to-date knowledge of social media trends, platform updates, and audience behaviors to stay ahead of the competition.

  • Analyze social insights and metrics to inform creative decisions and optimize content performance.

  • Build and manage relationships with content creators, influencers, and other stakeholders to amplify our social media presence.

  • Ensure timely and efficient delivery of high-quality social content while maintaining brand standards.

Requirements

  • 6+ years experience in social media and creative production, with focus on conceptual development across social channels.
  • A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
  • Proven ability to lead a creative team to balance brand, business & channel requirements.
  • Skilled in interpreting social insights and metrics, driving data-informed creative decisions.
  • Experience in monitoring and adapting to social trends and platforms to maintain relevance.
  • Strong project management skills to ensure high-quality, timely content delivery.
  • Agile mindset with the ability to work effectively in and adapt to constantly changing environments.
  • Familiarity with innovative digital tools and AI for creative content production.
  • Strong collaborative skills and ability to inspire the team to create boundary-pushing content.

About Us

H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.



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