Senior Social Media Creative Specialist
9 hours ago
At H&M Group, we believe in creating a diverse and inclusive environment where everyone can thrive. We are committed to building a workplace that reflects the diversity of our customers and communities around the world.
We are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
About the Role
We are seeking an experienced and creative Social Media Content Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing innovative social media content strategies that drive brand awareness and engagement.
In this role, you will lead concept development and creative delivery, ensuring that our social content is visually appealing, on-trend, and resonates with our diverse audience. You will oversee and coach a team of social creatives, ensuring that all produced content aligns with our brand identity, campaign guidelines, and broader strategy.
Main Responsibilities:
- Creative Leadership: Lead concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric.
- Trend Monitoring & Insights: Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant.
- Network & Partnerships: Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale.
- Production Oversight: Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards.
Requirements:
- 6+ years experience in social media and creative production, with focus on conceptual development across social channels.
- A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
- Proven ability to lead a creative team to balance brand, business & channel requirements.
- Skilled in interpreting social insights and metrics, driving data-informed creative decisions.
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