Social Media Content Lead

10 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time

As our Senior Social Media Creative Specialist, you will play a vital role in shaping the creative expression of H&M on social/branded channels. This position requires a strong sense of fashion, cultural relevance, and platform expertise to translate brand strategy into engaging, social-first content that resonates with diverse audiences.

You will oversee conceptual development and creative delivery while ensuring alignment with brand and campaign strategies. Your responsibilities will include, but are not limited to:

  • Creative Leadership: Lead concept development and creative delivery, ensuring the brand's social content is innovative, on-trend, and audience-centric. Oversee and coach social creatives, ensuring all produced content aligns with the brand's identity, campaign guidelines, and broader strategy.
  • Trend Monitoring & Insights: Stay attuned to social media trends, platform updates, and audience behaviors to ensure the brand remains competitive and culturally relevant. Use insights and data to refine creative approaches, ensuring that social content is optimized for engagement and reach.
  • Network & Partnerships: Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale. Constantly nurture relationships and seek new connections with content creators, creative agencies, talent management, etc.
  • Production Oversight: Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards. Collaborate closely with internal and external teams to deliver timely, impactful social-first content.
  • Innovation & Growth Mindset: Explore and integrate innovative tools to enhance creative production and storytelling capabilities. Foster a growth-oriented, curious mindset within the team.

Performance Metrics:

  • Audience engagement, reach, and growth across social platforms.
  • Creative alignment with brand identity and business objectives.
  • Culturally relevant and inspiring content that drives brand consideration.
  • Incorporation of trends and insights into social strategy and execution.


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