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Social Media Creative Director
6 hours ago
About the Role
We are seeking a highly skilled and creative Social Media Creative Director to lead our social media team in developing innovative and engaging content that resonates with our diverse audience. As a key member of our brand development team, you will play a vital role in shaping the creative expression of H&M on social channels.
Main Responsibilities:
Lead concept development and creative delivery, ensuring our social content is innovative, on-trend, and audience-centric.
Oversee and coach social creatives, ensuring all produced content aligns with the brand's identity, campaign guidelines, and broader strategy.
Stay attuned to social media trends, platform updates, and audience behaviors to ensure we remain competitive and culturally relevant.
Use insights and data to refine creative approaches, ensuring that social content is optimized for engagement and reach.
Establish a strong global creative network of leading talent (internal and external) to help generate and execute ideas on a global scale.
Nurture relationships and seek new connections with content creators, creative agencies, talent management, etc.
Supervise the creation of high-quality social content, ensuring efficient execution while maintaining brand standards.
Collaborate closely with internal and external teams to deliver timely, impactful social-first content.
Explore and integrate innovative tools to enhance creative production and storytelling capabilities.
Foster a growth-oriented, curious mindset within the team.
Requirements
- 6+ years experience in social media and creative production, with focus on conceptual development across social channels.
- A strong sense of fashion with an eye for how to create highly inspiring and relevant fashion content.
- Proven ability to lead a creative team to balance brand, business & channel requirements.
- Skilled in interpreting social insights and metrics, driving data-informed creative decisions.
- Experience in monitoring and adapting to social trends and platforms to maintain relevance.
- Strong project management skills to ensure high-quality, timely content delivery.
- Agile mindset with the ability to work effectively in and adapt to constantly changing environments.
- Familiarity with innovative digital tools and AI for creative content production.
- Strong collaborative skills and ability to inspire the team to create boundary-pushing content.
About Us
H&M is committed to creating a diverse and inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.
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