Social Media Specialist
4 hours ago
We are seeking a highly skilled social media expert to join our team at Wella Operations US LLC. As a social media specialist, you will play a crucial role in shaping our full Northern Europe (Nordics + Benelux) social media strategy for a diverse portfolio of beauty brands.
About the Role
This is a unique opportunity to join a global company where you have the chance to develop and implement a comprehensive social media strategy that meets our business objectives. Your expertise in content creation, strategy development, and relationship management will be instrumental in driving brand buzz and engaging our target audience.
Your Key Responsibilities
- Develop and implement a comprehensive social media strategy that meets our business objectives.
- Plan and execute content calendars, publishing schedules, and create timelines for Wella's social channels, ensuring alignment with our strategic vision.
- Evaluate global content and adapt it to our local market, ensuring relevance and effectiveness.
- Produce strategic social media campaigns that drive brand buzz from global and tailored local content, collaborating with content creators, hairdressers, and influencers.
- Manage relationships with key internal and external stakeholders, including influencer marketing, performance agencies, educators, and content creators.
- Measure, analyze, and report on data and consumer behaviors, staying updated on the latest trends and technologies in social media.
Your Requirements
- Bachelor's Degree.
- 3-5 years of experience in Social Media strategies & content creation, managing social media platforms for big global consumer brands either in-house or from an agency.
- Expertise in social and digital landscape, content writing, copywriting, video production, and editing.
- Strong analytical skills and proficiency in social media tools such as Sprinklr.
- Excellent communication and organizational skills, ability to work in a fast-paced environment, and strong project management.
- Beauty experience preferred, fluency in one of the Nordic languages or Dutch.
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