Creative Optimization Lead

13 hours ago


Stockholm, Stockholm, Sweden Hmgroup Full time
Job Description:
  • Strategic Leadership: Serve as the key connection point between business objectives and creative performance, ensuring strategies are aligned with organizational goals.
  • Optimization & Testing: Develop and implement frameworks for optimizing creative outputs, ensuring content consistently performs across digital, social, and influencer channels.
  • Insights & Innovation: Establish systems for analyzing creative performance, translating data into actionable insights that drive better outcomes.

Key Responsibilities:

  • Unify content and creative approaches across channels to deliver cohesive, impactful campaigns.
  • Initiate and oversee testing methodologies, such as A/B tests, to refine approaches and maximize results.
  • Establish a culture of experimentation, pushing teams to innovate while maintaining alignment with brand identity and business goals.


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