Senior Commercial Channel Marketing Manager

1 day ago


Stockholm, Stockholm, Sweden Qualcomm Full time

Job Overview:

We are seeking an experienced Senior Commercial Channel Marketing Manager to join our team at Qualcomm. This role will be responsible for developing and executing marketing strategies that drive awareness, preference, and demand for Snapdragon-based compute devices in the Commercial Channel.

Key Responsibilities:

  1. Channel Relationship Management
    • Develop and support execution of quarterly GTM plans in collaboration with Commercial Channel Partners and Account Management team.
    • Foster and expand relationships with Partner's Marketing, OEM, and PAMs, and lead regularly scheduled meetings to ensure campaign and program alignment and execution.
    • Articulate the Snapdragon value proposition to the Partners Marketing & Partner Management organizations to ensure the benefits of Snapdragon resonate via the various channel programs.
  2. OEM Partnership Management
    • Drive cross-functional collaboration to strengthen OEM partnerships at country level and ensure alignment on all regional GTM activities.
    • Build relationships with Partner OEM managers to ensure cohesive communication and alignment between the Channel Partner, Qualcomm, and the OEMs.
  3. Campaign Management
    • Develop and implement marketing campaigns, strategies, and tactics to promote the sellout of Windows on Snapdragon-based devices in collaboration with OEMs and Channel Partners.
    • Identify key verticals, target audiences, and KPIs for each campaign to track and measure success.

Requirements:

  • 8 + years Commercial Channel GTM and Marketing experience in tech companies.
  • Strong understanding of how the Commercial Channel and OEMs operate and sell, possess a deep understanding of the marketing funnel and tactics, as well as lead generation and nurturing tactics and tools.
  • Experience in negotiating and managing MDF Programs.


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