Marketing Channel Manager

2 days ago


Stockholm, Stockholm, Sweden Byredo AB Full time

About the Role

The Trade Marketing Manager is responsible for overseeing and executing trade marketing activities across various channels, categories, customers, and brands. This includes acting as a key liaison between the Marketing department, Retail team, and Commercial teams to drive brand visibility and ensure alignment with marketing strategies.

Key Responsibilities

  • Translate brand strategies into comprehensive trade marketing plans that enhance brand awareness and drive sell-out.
  • Develop and execute omnichannel trade marketing strategies in partnership with the E-commerce team.
  • Implement tailored trade marketing plans for assigned accounts, identifying growth opportunities.
  • Define and oversee promotional activities for both online and offline channels.
  • Manage the execution of trade marketing initiatives, ensuring efficiency and competitiveness.
  • Monitor and analyze performance data to refine strategies and improve results.

Requirements

  • 3-5 years of experience in trade marketing, preferably within the beauty or consumer goods sectors.
  • Proven track record of developing and executing successful trade marketing strategies.
  • Experience in creation and follow-up of omnichannel trade plans.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Additional qualifications in digital marketing or e-commerce are a plus.
  • English language proficiency (other Nordic languages are a plus).
  • Strong analytical skills with the ability to interpret market data and derive actionable insights.
  • Excellent communication and interpersonal skills for effective collaboration across departments.
  • Creativity in developing promotional materials and trade initiatives.
  • Proficiency in budgeting and financial analysis.
  • Knowledge of luxury brand standards and customer experience management.


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