
Marketing Communications Manager
6 hours ago
Key Responsibilities
- Develop and execute strategies for all Jerg's social media channels in alignment with the brand strategy.
- Manage the social editorial calendar and posting schedule based on the activation calendar.
- Create, format, edit, publish, and share daily content across social media platforms, ensuring alignment with brand guidelines and tone, including crafting engaging captions.
- Develop and oversee social media activations to boost awareness, engagement, and loyalty.
- Collaborate with internal stakeholders to create holistic and effective 360-degree marketing campaigns.
- Brief Content Team of content that is needed for social media channels (adapted content for social media based on Insights).
- Adjust content strategies for platform-specific optimization.
- Ability to film, edit and cut videos on tools such as CapCut or any other video editing tools.
- Propose and oversee the production of new social media content in the in-house studio, working alongside Studio and Content team.
- Manage day-to-day coordination with digital agencies.
- Establish measurable goals and KPIs for campaigns and activations, track performance, and report on ROI, including community growth and engagement analytics.
- Engage actively with followers to foster a strong online community by responding to feedback, messages, and comments, as well as initiating conversations on platforms.
- Work closely with the Digital Marketing Manager to enhance performance marketing and align on content and caption for social media, and deliver content for TikTok campaigns.
- Partner with the PR team to manage social activations around brand ambassadors, tournaments, and events.
- Identify and brief creators for social content on TikTok and Instagram, managing agreements and ensuring content meets brand guidelines and expectations.
- Work with distributors in Korea and South East Asia and provide social media guidelines.
- Stay updated on the latest social media trends, competitor activities, and digital innovations, including technologies like AI.
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