Digital Customer Experience Specialist

2 days ago


Danderyds Kommun, Sweden HVD Group Full time

HVD Group is seeking a Digital Customer Experience Specialist to drive customer engagement, loyalty, and revenue growth in the Swedish market.

About the Role
  • This role combines analytical skills with hands-on execution to develop and evolve retention marketing programs using tactics such as email marketing, webinars, on-demand webinars, courses, community forums, and in-product communication.
  • You will be responsible for creating, implementing, analyzing, and constantly improving multi-channel customer retention campaigns and programs that help increase user engagement and product adoption, and reduce churn.
Key Responsibilities
  1. Develop and evolve retention marketing strategies across multiple channels, ensuring seamless customer experiences throughout the customer journey.
  2. Manage and produce regular customer communications about new features, product enhancements, and upsell opportunities.
  3. Follow up on retention metrics and initiate action plans where needed based on data-driven insights.
  4. Produce content along the full customer and user journey to ensure a good experience, including product information materials, product update communication, on-demand webinars, etc.
  5. Collaborate with sales teams to identify key accounts for deeper engagement and support.
Reporting and Collaboration
  • Monitor and report on the performance of customer engagement activities, e.g., upsell and cross-sell results.
  • Provide actionable insights and recommendations to improve customer satisfaction and campaign outcomes.
Required Skills and Qualifications
  • Experience in email marketing and customer engagement activities, preferably in B2B or SaaS industries.
  • Strong project management skills, capable of balancing multiple tasks and deadlines.
  • Excellent written and verbal communication skills, with fluency in Swedish and strong English proficiency.
  • Analytical mindset, with the ability to measure the impact of communications and engagement activities.
  • Collaborative and proactive, with strong relationship-building skills across teams.


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