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Digital Customer Experience Specialist
2 days ago
HVD Group is seeking a Digital Customer Experience Specialist to drive customer engagement, loyalty, and revenue growth in the Swedish market.
About the Role- This role combines analytical skills with hands-on execution to develop and evolve retention marketing programs using tactics such as email marketing, webinars, on-demand webinars, courses, community forums, and in-product communication.
- You will be responsible for creating, implementing, analyzing, and constantly improving multi-channel customer retention campaigns and programs that help increase user engagement and product adoption, and reduce churn.
- Develop and evolve retention marketing strategies across multiple channels, ensuring seamless customer experiences throughout the customer journey.
- Manage and produce regular customer communications about new features, product enhancements, and upsell opportunities.
- Follow up on retention metrics and initiate action plans where needed based on data-driven insights.
- Produce content along the full customer and user journey to ensure a good experience, including product information materials, product update communication, on-demand webinars, etc.
- Collaborate with sales teams to identify key accounts for deeper engagement and support.
- Monitor and report on the performance of customer engagement activities, e.g., upsell and cross-sell results.
- Provide actionable insights and recommendations to improve customer satisfaction and campaign outcomes.
- Experience in email marketing and customer engagement activities, preferably in B2B or SaaS industries.
- Strong project management skills, capable of balancing multiple tasks and deadlines.
- Excellent written and verbal communication skills, with fluency in Swedish and strong English proficiency.
- Analytical mindset, with the ability to measure the impact of communications and engagement activities.
- Collaborative and proactive, with strong relationship-building skills across teams.
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