Customer Journey Strategist

3 hours ago


Stockholm, Stockholm, Sweden Instabee Group AB Full time

About the Team

As a Customer Journey Strategist at Instabee Group AB, you'll have the opportunity to work closely with teams across the company to define and measure success. Your insights will shape how we approach consumer growth, loyalty, and feedback, ensuring we continuously improve our services.

This role calls for a mix of analytical expertise, business acumen, and a deep curiosity about consumer behavior. You'll analyze consumer behavior and engagement to uncover insights and trends, working with large datasets to find opportunities to improve acquisition, retention, and conversion. You'll also develop and maintain KPIs related to consumer growth and experience, collaborating with Product, Tech, and Operations to test and launch consumer-facing initiatives.

Key Responsibilities include:

  • Analyzing consumer behavior and engagement to uncover insights and trends.
  • Developing and maintaining KPIs related to consumer growth and experience.
  • Working with large datasets to find opportunities to improve acquisition, retention, and conversion.
  • Collaborating with Product, Tech, and Operations to test and launch consumer-facing initiatives.
  • Translating data into clear recommendations that enhance the customer journey.
  • Challenging how we do things today and exploring new ways to understand and improve the consumer experience.
  • Supporting A/B testing and measuring the impact of new strategies.
  • Presenting findings and actionable insights to stakeholders at various levels of the organization.

About the Qualifications

We're looking for someone who is passionate about creating great consumer experiences and curious about what drives people's behavior. You should possess a unique blend of analytical expertise and business acumen, enabling you to translate complex data into actionable strategies that drive real impact. Key Requirements include:

  • Bachelor's degree in a relevant field (e.g., engineering, IT, finance, economics, marketing, psychology).
  • 2+ years of experience working with consumer data, such as segmentation, feedback, or behavior analysis.
  • Hands-on experience working with data tools like SQL, Python, Tableau, PowerBI, or similar.
  • Comfortable working with large datasets and performing data analysis.
  • Solid understanding of A/B testing and statistical methods.
  • Strong business sense and ability to translate data into actionable insights.
  • Experience collaborating across departments (e.g., tech, product, marketing).
  • Experience presenting findings to senior stakeholders.
  • Excellent communication skills in English.


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