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CRM Loyalty Marketing Specialist

2 months ago

Stockholm, Stockholm, Sweden Hiroy Ab Full time
About the Role

We are seeking a highly skilled CRM Loyalty Specialist to join our team at Hiroy Ab. As a key player in our loyalty strategy, you will be responsible for executing various projects, campaigns, and communications to enhance retention, loyalty, and sales.

Key Responsibilities
  1. Samsung Rewards Strategy
  • Collaborate with the Loyalty Lead to ensure an optimized customer experience across all channels, from campaigns to communications.
  • Participate in planning, execution, analysis, and continuous improvement of the Samsung Rewards program.
  • Work closely with HQ and European offices to align strategies and achieve KPIs.
Samsung Rewards Campaigns
  • Develop and implement a solid campaign plan for Samsung Rewards in collaboration with the Loyalty Lead.
  • Initiate and deploy campaigns and communications in close alignment with the CRM team.
  • Conduct regular testing and benchmarking to drive continuous improvement.
Members Strategy
  • Ensure an optimized customer experience for Samsung Members across all channels, in line with strategy and campaign plans.
  • Secure appropriate content delivery in the right channels.
Members Operations
  • Manage the publication of articles, home banners, and layouts in Members CMS and AEM.
  • Document published material and ensure accurate tracking and SEO.
  • Secure segmentation, customer flow, and links for the Members app.
Stakeholder Collaboration
  • Collaborate with stakeholders such as Category Marketing, eCommerce, Performance Marketing, and HQ/EO.
Data Analysis and Reporting
  • Use dashboard tools to create weekly and monthly reports.
  • Analyze results and present actionable improvements to achieve KPIs.
Requirements
  • Over 3 years of direct experience in CRM marketing and loyalty programs.
  • Expertise in CRM, loyalty, project management, and implementation.
  • Proficiency in analytics and testing for continuous improvement.
  • Proven experience in stakeholder management within large organizations.
  • Strong background in project management.
Language Skills
  • Fluency in English and Swedish.