Loyalty and Engagement Director

9 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time
  • Job Description
  • As a key member of our team, you will lead a dynamic group of professionals in driving customer loyalty and engagement through strategic CRM initiatives.
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Key Responsibilities:

  • Develop and implement a global loyalty strategy with clear milestones for different relationship phases.
  • Lead a team of 16, including Loyalty Business Experts, Email and Push Specialists, and a CRM team.
  • Utilize customer data to drive educated decision-making and understand trends.
  • Collaborate with the Marketing Department to ensure strong and inspirational communication.


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