Brand Strategy Director

1 day ago


Stockholm, Stockholm, Sweden Xoala Full time
Job Overview

Xoala is seeking a highly skilled Brand Strategy Director to join our team. This role will be responsible for developing and executing a comprehensive brand strategy that enhances brand awareness, consistency, and reputation.

The ideal candidate will have a deep understanding of branding, storytelling, and consumer engagement, with the ability to translate business objectives into compelling brand initiatives.

Key Responsibilities
  1. Develop and Execute Brand Strategy: Define and implement the company's brand strategy to strengthen its market presence and differentiation.
  2. Ensure Consistency: Ensure consistency in brand messaging, tone of voice, and visual identity across all channels and touchpoints.
  3. Manage Brand Guidelines: Develop, maintain, and enforce brand guidelines to ensure uniformity in brand representation.
  4. Analyse Market Trends: Analyse market trends, competitor positioning, and customer insights to refine branding initiatives.
  5. Collaborate with Cross-Functional Teams: Work closely with marketing, product, sales, HR, and external agencies to integrate branding efforts across the company.


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