Digital Marketing Director

4 hours ago


Stockholm, Stockholm, Sweden MacGregor Black Full time

At MacGregor Black, we are looking for a skilled Digital Marketing Director to lead our global digital marketing efforts.

This exciting opportunity will see you take ownership of our brand's digital success, shaping our marketing strategy and driving revenue through data-driven initiatives.

You will be responsible for leading a team of experts in social media, brand marketing, and performance marketing, overseeing our global digital marketing budget and maximizing customer engagement and brand equity.

Key Responsibilities

  • Develop and execute end-to-end digital strategies that balance brand-building with performance marketing, ensuring alignment with overall business objectives.
  • Collaborate with Brand and GTM teams to create high-impact campaigns, working closely with HQ and regional stakeholders on budget allocation, strategy, and performance optimization.
  • Oversee paid media, search marketing, and social channels, optimizing across platforms such as Meta Ads Manager, Google Ads Manager, TikTok, Pinterest, Snapchat, YouTube, and Affiliates.
  • Partner with content and creative teams to develop compelling digital campaigns that enhance customer experience and drive brand loyalty.

What We're Looking For

  • 6+ years of experience in digital marketing, with expertise in both brand building and e-commerce strategies.
  • Strong leadership skills with a track record of managing and mentoring teams.
  • Hands-on experience developing and executing digital paid media campaigns.
  • Strategic thinker with a test-and-learn approach, staying ahead of digital marketing trends.


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