Digital Content Strategist for Fashion Brand

13 hours ago


Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gbc AB Full time

Company Overview

H&M Group is a global leader in fashion, committed to delivering exceptional design, affordable prices, and sustainable solutions. Our goal is to liberate fashion for the many, with our customers at the heart of every decision we make.

Job Description

We are seeking an experienced Art Director to lead our Digital Curation team, responsible for creating high-quality visual content across our digital touchpoints. As a key member of our brand development team, you will collaborate with stakeholders to drive sales growth and customer engagement.

Key Responsibilities

  1. Develop and execute comprehensive visual strategies to elevate our brand's online presence.
  2. Lead the curation of visually engaging assets that align with our brand standards and drive customer interaction.
  3. Foster close collaboration with merchandising, assortment, and content-producing teams to ensure seamless execution.
  4. Act as a role model, driving a step-change in our digital-first approach and embracing emerging technologies like Generative AI.


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