Senior Marketing Manager

8 hours ago


Stockholm, Stockholm, Sweden Hemnet Service HNS AB Full time

About This Role

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You will be responsible for leading and developing Hemnet's digital marketing strategy, focusing on our B2C offering (sellers and buyers). This role will play a crucial part in driving customer growth, engagement, and loyalty across all digital channels.

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Main Responsibilities

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  • Develop and execute a data-driven, customer-centric digital marketing strategy that aligns with Hemnet's overall business objectives and drives sustainable, long-term growth.
  • Lead the strategic direction and roadmap for all digital marketing activities, including performance marketing, CRM, social media, and product marketing.
  • Establish and monitor key performance indicators (KPIs) across all channels, analyze data, and translate insights into actionable strategies to optimize marketing performance and ROI.
  • Drive innovation and experimentation within the digital marketing function, exploring new technologies, channels, and approaches to stay ahead of the curve and maintain a competitive advantage.
  • Build and lead a high-performing, cross-functional team of digital marketing professionals, fostering a culture of collaboration, innovation, and continuous learning.
  • Collaborate closely with senior leadership across the organisation, providing strategic input and guidance on key business decisions and initiatives.
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Requirements

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  • Minimum 5 years of experience leading and managing high-performing digital marketing teams in a digital environment.
  • Proven track record of success in leading and managing high-performing digital marketing teams.
  • Deep understanding of digital marketing principles and best practices across all channels.
  • Strong analytical and data-driven decision-making skills.
  • Experience with CRM platforms, marketing automation tools, and data analytics tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong leadership, mentorship, and team-building abilities.
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Work Life Balance

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We offer a hybrid way of working, with three days in the office and two flexible remote days. To be part of our team, it's essential to be based in or near Stockholm.



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