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Marketing Director
1 week ago
On behalf of Biogaia AB we are recruiting a Marketing Director.
BioGaia is a Swedish world-leading probiotics company that has been a pioneer in microbiome research for over 30 years. BioGaia's products, based on L. reuteri bacterial strains, are among the most scientifically validated globally. BioGaia develops, manufactures, markets, and sells clinically proven probiotic products for gut, oral, and immune health. The products are sold through distribution partners and through their own distribution in over 100 countries. The BioGaia Group has around 210 coworkers and operate in three geographical markets: EMEA, Americas, and APAC. The class B share of the Parent Company BioGaia AB is quoted on the Mid Cap segment of Nasdaq Stockholm.
As the Marketing Director you will develop and execute marketing strategy for the launch of an innovative new range of products through direct markets and distributors, in accordance with budget and timelines.
This position is based in Stockholm.
Responsibilities & Duties:
- Develop and execute the marketing strategy.
- Branding strategy.
- Communication strategy, balancing scientific communication to HCPs and direct business/partner support with D2C online/ social media / digital marketing presence.
- Marketing Material: Product concepts, toolkits and events.
- Market intelligence.
- Partner and direct market support.
- Manage marketing spend in line with budgets and timelines.
- Develop strong partnerships in key lead markets.
- Manage relationships with relevant stakeholders and external service providers.
Qualifications & Competencies:
- Bachelor ́s degree in marketing, economics, business, or related field. Master's degree in business preferred.
- International marketing experience from the dermatology/cosmetic market, min 5 years.
- Experience in global brand building.
- Proven track record and business acumen.
- Experience with digital marketing campaigns.
- Experience with scientific communication, events and education of healthcare professionals.
- Experience in managing PR/ advertising agencies.
- Ability to lead, within and outside of a team.
- Experience from small, fast-growing organisations.
- Ability to navigate easily between strategic issues and operational tasks.
- Able to travel internationally.
- Fluent English is required, and additional languages are a bonus.
- Excellent communication skills and an ability to build bridges across a broader multicultural organisation and externally.
Welcome to apply through
Questions are answered by:
Ulrika Köhler tel , or
Anna Wikman tel ,
#J-18808-Ljbffr
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