Creative Director
2 weeks ago
Who We Are:
Twigeo is a creative-led growth marketing agency with offices in Stockholm, New York, and Varna. We deliver top-performing ads, tailored marketing strategies, and future-proof measurement to scale our clients' business to new levels.
Creatively, we are on an exciting journey exploring the uncharted space between creative and performance. Rooted in performance marketing, we firmly believe that the future success of our clients can be found in innovative ideas and creative communication reminiscent of a traditional creative agency, but created and tested within a performance framework. We like small ideas with a big impact. We explore new ways of working, such as AI. We want to cut through the noise. By joining our team, you will have a rare opportunity to explore, innovate, and help us define a new way of digital creative
About the Role:
As a Creative Director at Twigeo, you will be the visionary leader responsible for driving the overall creative direction of our campaigns. You will lead and inspire the creative team, ensuring that our work not only meets but exceeds client expectations. The role involves overseeing the creative process, collaborating with cross-functional teams, and shaping the artistic vision of Twigeo.
You will be a creative team lead (including managing a subset of the team), spearheading project resourcing, packaging our creative resources, and guiding and encouraging our creative team. You will also be involved in new business pitches and pitching existing clients on new creative offerings.
What You Will Do in This Role:
- Leadership and Strategy:
- Provide visionary leadership to the creative team, setting the overall creative direction, leading the conceptualization of innovative ideas for digital marketing campaigns based on consumer insights and campaign performance.
- Develop and communicate the creative vision, ensuring alignment with client goals and industry trends.
- Collaborate with stakeholders to understand project objectives and deliver innovative, high-quality solutions.
- Creative Development:
- Lead brainstorming sessions and contribute to the conceptualization of groundbreaking ideas.
- Oversee the creation of marketing assets across various formats, ensuring they align with brand guidelines and campaign objectives.
- Mentor and guide the creative team, fostering a culture of innovation, excellence, and continuous improvement.
- Client Interaction:
- Boost the creative connection between the client and Twigeo's creative team by fostering trust and support presentations/interventions when necessary.
- Maintain a deep understanding of client needs and market trends to inform creative decisions.
- Process development: Drive the evolution and enhancement of the creative process at Twigeo.
- Implement best practices and standards to ensure efficiency and excellence in creative output.
- Team Collaboration:
- Collaborate with cross-functional teams, including account managers, marketers, and analysts, to ensure cohesive and integrated campaigns.
- Foster a collaborative and positive working environment within the creative team.
Requirements:
- 4+ years of experience in a senior creative role, preferably as a Creative Director.
- Proven track record of leading successful creative teams in a fast-paced agency or tech environment.
- Extensive experience in digital marketing and performance-driven campaigns.
- Exceptional conceptual and strategic thinking abilities.
- Strong client-facing skills with the ability to articulate and sell creative concepts.
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