Channel Marketing Lead to Samsung
7 hours ago
- Create marketing business plans with key partners in partnership with Key Account Managers for selected customers (resellers and customers)
- Optimize Samsung brand presence with resellers; ATL, BTL, CRM, homepage, and in-store with dedicated customers for our products within the MX Division; Smartphone & Connected Devices.
- Be responsible for marketing business planning with key operators and customers: yearly, quarterly channel, and monthly activation planning with customer and sales.
- Understand the business strategy for the given customers and operators as well as key consumer and shopper strategies.
- Work with sales to set the omni-channel strategy and secure the best presence and mix of activation for given product groups and customers. Ownership of Samsung branded presence online and in-store in given resellers.
- Plan fixed installations and secure share of voice for branded retail, as well as ROI.
- Work with MX teams and organize and execute work needed to reach existing and new customers.
- University degree in marketing and communication.
- Fluent in Swedish and English, both verbally and written.
- Minimum 3 years' experience in Customer/Channel Marketing roles measured on sell-out growth.
- Media and customer campaign planning experience.
- B2C experience is a merit.
- Customer joint sell-out 360 planning, execution, and review.
- Customer channel integration and sales maximization.
- ROI understanding.
- Experience from local media landscape.
- Understanding of local consumer journey Traffic generation/conversion-driven marketing experience.
- Branded Retail development experience.
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Channel Marketing Lead for Samsung
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