Strategic Marketing Director
11 hours ago
About Pocketlaw
Pocketlaw is a rapidly expanding AI legal tech company that enables companies to centralise legal processes and automate contract management through intuitive tools, automation, and AI.
As a Marketing Lead, you will drive all our marketing initiatives to drive pipeline through organic channels and build out a team as this grows.
This role will report directly to the VP GTM, with a dotted line to the CEO. Your goal is to develop and execute a comprehensive marketing strategy aligned with Pocketlaw's goals.
Key Responsibilities
- Develop and Execute Marketing Strategy: Create a comprehensive marketing strategy aligned with Pocketlaw's goals.
- Content Marketing: Lead all content creation initiatives to engage our audience, support brand positioning, and drive customer engagement.
- Product Marketing: Collaborate with the product team to develop go-to-market strategies and ensure excellent communication of product value.
- Performance Marketing: Optimize customer acquisition and revenue growth through SEO & SEM consultants (LinkedIn, Email & other socials).
- Event Management: Plan and execute impactful events to enhance brand visibility and generate leads.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Proven track record in a holistic marketing role, with a focus on content and product (3+ years experience preferred).
- Strong leadership and project management skills with excellent communication.
- Data-driven mindset with a track record of optimizing marketing performance.
- Interest in and experience of using AI tools in your daily work.
- Fluency in Swedish and English.
Location and Start Date
Stockholm office. As soon as possible.
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