Strategic Marketing Director

11 hours ago


Stockholm, Stockholm, Sweden Pocketlaw Full time

About Pocketlaw

Pocketlaw is a rapidly expanding AI legal tech company that enables companies to centralise legal processes and automate contract management through intuitive tools, automation, and AI.

As a Marketing Lead, you will drive all our marketing initiatives to drive pipeline through organic channels and build out a team as this grows.

This role will report directly to the VP GTM, with a dotted line to the CEO. Your goal is to develop and execute a comprehensive marketing strategy aligned with Pocketlaw's goals.

Key Responsibilities

  • Develop and Execute Marketing Strategy: Create a comprehensive marketing strategy aligned with Pocketlaw's goals.
  • Content Marketing: Lead all content creation initiatives to engage our audience, support brand positioning, and drive customer engagement.
  • Product Marketing: Collaborate with the product team to develop go-to-market strategies and ensure excellent communication of product value.
  • Performance Marketing: Optimize customer acquisition and revenue growth through SEO & SEM consultants (LinkedIn, Email & other socials).
  • Event Management: Plan and execute impactful events to enhance brand visibility and generate leads.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Proven track record in a holistic marketing role, with a focus on content and product (3+ years experience preferred).
  • Strong leadership and project management skills with excellent communication.
  • Data-driven mindset with a track record of optimizing marketing performance.
  • Interest in and experience of using AI tools in your daily work.
  • Fluency in Swedish and English.

Location and Start Date

Stockholm office. As soon as possible.



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