Retail Marketing Director

3 hours ago

Stockholm, Stockholm, Sweden Extenda Retail Full time

About Us

Extenda Retail is a leading SaaS provider within retail technology, offering comprehensive solutions spanning from cutting-edge Warehouse Management Systems (WMS) and cloud-native POS to unified commerce solutions with machine learning and loyalty solutions.

We are passionate about helping businesses optimize their operations, improve efficiency, and achieve sustainable growth. With a strong market presence in the Nordics and Benelux, we are now focused on expanding our reach across Europe.

Your Mission

You will lead and inspire a team of experienced professionals, ensuring alignment with sales and business development goals. Your mission is to increase brand awareness, generate qualified leads, and enable sales growth across Europe through marketing activities.

Responsibilities

  • Lead, mentor, and develop a high-performing marketing team comprising creative, digital, field, and growth marketing specialists.
  • Create press releases and manage media distribution.
  • Develop and implement a data-driven marketing strategy aligned with our business objectives and market expansion goals.
  • Define and track key marketing KPIs, ensuring continuous improvement and optimization of campaigns.
  • Oversee all marketing activities, including digital marketing, content marketing, events, public relations, and account-based marketing (ABM).
  • Lead ABM initiatives targeting key retail accounts across Europe.
  • Collaborate closely with Sales and Business Development to ensure seamless lead management and nurture qualified prospects.
  • Manage the marketing budget effectively and efficiently.
  • Conduct performance reviews and provide constructive feedback to the marketing team.
  • Stay informed about industry trends and best practices.

You Will Be Successful If You Have...

  • A strong leadership style with the ability to motivate and guide a team.
  • A strategic mindset and a proven ability to develop and execute successful marketing plans.
  • A data-driven approach to decision-making and campaign optimization.
  • Excellent communication and interpersonal skills.
  • A collaborative and results-oriented approach.

Your Skills and Requirements

  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in B2B SaaS marketing, preferably with a focus on the retail industry.
  • Demonstrated success in developing and implementing marketing strategies that drive lead generation and sales growth.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Experience with account-based marketing (ABM) and lead nurturing strategies.
  • Excellent project management skills.
  • Fluency in English (Swedish is a plus).
  • Location is based in Stockholm or Gothenburg, Sweden.

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