Nordic Trade Marketing Lead

11 hours ago


Stockholm, Stockholm, Sweden Poolia Full time
Nordic Trade Marketing Opportunity

As a highly motivated and skilled trade marketing professional, you will provide strategic leadership in the development and execution of channel strategies and initiatives to meet business objectives. This role involves working closely with the sales and marketing teams to ensure maximum exposure for titles within the correct retailers and increase our share of voice.

About the Position

This is a full-time role where you will be responsible for creating plans for new titles and promotional operations with our retail partners and distributors. You will also be directly involved in the management of 3rd party relations.

Key Responsibilities
  • Plan and execute trade marketing operations for pre-launch and launch of new releases.
  • Develop and execute trade marketing plans for key back catalogue titles within tactical promotional periods.
  • Analyse promotional activities at retail (stores and e-commerce) and propose promotional plans to develop our catalogue sales.
  • Manage and allocate budgets for each plan.
  • Create postmortem reports for internal and external stakeholders on executed campaigns.
  • Liaise with the sales and marketing teams to ensure maximum exposure for the titles within the correct retailers and increase our share of voice.
  • Adapt strategies in line with market dynamics.
  • Manage multiple projects with professionalism in a very fast-paced environment.
Your Profile

To be successful in this role, you will have:

  • At least 2 years' experience in executing multichannel physical retail commercial campaigns across Nordic and dealing with national retailers.
  • Strong negotiation skills with key stakeholders.
  • Strong analytical skills and ability to handle numerical data.
  • Strong organizational and planning skills.
  • Agile mindset and ability to handle change.
  • Possess ability to handle confidential information with discretion.
  • Be proficient in all Microsoft office programs, especially Powerpoint and Excel.
  • Some experience of Oracle would be an advantage, but not essential.
  • Be able to speak/write Swedish and English to a high level.


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