Director of Marketing and Strategy

4 hours ago


Stockholm, Stockholm, Sweden Normative AB Full time

Company Overview

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Normative is a fast-growing software company committed to accelerating the transition to a net-zero world through science-based carbon accounting solutions and tailored advice from net-zero experts.

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Salary and Benefits

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Our competitive salary and benefits package includes market-based salaries, annual merit-based reviews, and opportunities to participate in our company equity scheme. We also offer generous vacation packages, pension and parental leave benefits, and a comprehensive benefits package designed to support your well-being.

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Job Description

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As a seasoned Marketing Director, you will play a pivotal role in shaping Normative's global marketing strategy, driving lead generation, and building brand awareness. Your leadership will directly influence the company's growth trajectory and market positioning, and you will be responsible for defining and executing our marketing vision, collaborating with cross-functional teams, and developing scalable demand-generation strategies.

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Key Responsibilities

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  • Define and execute a clear, impactful marketing strategy aligned with company growth objectives by partnering with cross-functional leaders\
  • Lead a high-performing marketing team capable of executing across all marketing disciplines\
  • Develop and execute scalable demand-generation strategies, optimizing partnerships while leveraging data to maximize performance marketing ROI, boost conversions, and drive pipeline growth\
  • Stay ahead of market trends, customer needs, and competitive dynamics, driving innovation through new technologies, channels, and marketing approaches\
  • Build and evolve a strong, differentiated brand that resonates with our target audience, aligns with our vision, and is reinforced through thought leadership, PR, events, and content marketing strategies\
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Requirements and Qualifications

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  • Proven experience as a marketing leader, leading a team across several marketing disciplines\
  • Deep understanding of SaaS go-to-market strategies, customer acquisition, and retention metrics\
  • Expertise and track record of successfully growing lead generation in a growing SaaS business\
  • Strong analytical mindset with the ability to leverage data to make informed decisions\
  • Excellent internal, external, and stakeholder management skills, with the ability to align marketing initiatives with broader business goals\
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Location and Work Arrangement

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Normative operates on a hybrid remote model with offices in Stockholm, Copenhagen, and London. For this role, you can be located in either our London or Stockholm office. At this time, we are not able to offer relocation or VISA support for this position.



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