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Growth Marketing Strategist
2 days ago
At OKX, we believe that the future will be reshaped by crypto. Our goal is to contribute to every individual's freedom.
About UsOKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized applications (dApps). We are safe, reliable, and trusted by hundreds of large institutions seeking access to crypto markets. Our Proof of Reserves ensures transparency and security.
We have multiple offices globally, united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users worldwide through our leading products OKX, OKX Wallet, OKLink, and more.
The Role- Create and implement a marketing strategy aligned with the company's overall business objectives.
- Develop an integrated marketing plan across digital marketing, PR, content marketing, SEO/SEM, social media, affiliate/KOL marketing, and offline activation.
- Track key metrics to measure the effectiveness of marketing efforts and make adjustments as necessary.
- Lead user communication efforts, ensuring clear messaging across all channels and tailoring strategies to specific user segments.
- Own user lifecycle management, including acquisition, engagement, retention, and reactivation strategies.
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