
Marketing Team Strategist
2 days ago
Icaniwill Ab is a fast-growing online-based sports fashion company that specializes in creating innovative and functional sportswear for men and women. We value a dynamic and supportive work environment that encourages personal development and collaboration.
Job Description:
We are seeking a strategic thinker with a passion for influencer marketing to lead our influencer initiatives. As the Influencer Marketing Team Lead, you will develop and execute the influencer marketing strategy across assigned markets, analyzing market trends, identifying opportunities, and ensuring campaigns deliver maximum results.
Key Responsibilities:
- Develop and lead the influencer marketing strategy, aligning with business objectives and collaborating with key stakeholders to fuel brand growth.
- Conduct market analysis and identify opportunities, staying ahead of the competition by analyzing industry insights and spotting new opportunities.
- Execute and oversee campaigns, ensuring objectives, KPIs, and performance metrics are met.
- Provide strategic guidance on negotiations and campaign activation, including influencer outreach and negotiation.
- Lead and inspire a high-performing influencer marketing team, mentoring and guiding team members as needed.
- Collaborate closely with internal teams to maximize synergies and optimize campaign impact.
Requirements:
- Proven experience in influencer marketing with a minimum of 3 years.
- Strong leadership skills, with experience of mentoring and leading a team.
- Analytical mindset, with the ability to track KPIs and measure campaign success.
- Excellent communication and negotiation skills.
- Ability to work cross-functionally and collaborate with key stakeholders to drive business growth.
- A deep understanding of social media platforms, trends, and influencer marketing best practices.
Benefits:
- Opportunity to work with a dynamic and supportive team in a fast-growing company.
- Professional development and growth opportunities within the company.
- Collaborative and inclusive work environment.
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