Digital Marketing Strategist

7 days ago


Stockholm, Stockholm, Sweden EkonomiLogistik Full time

At H&M Group, we're looking for a seasoned Digital Marketing Strategist to bridge the gap between business needs and creative execution.

The role will develop tools, frameworks, and methodologies to empower teams, proactively test and refine strategies, and foster a culture of constant improvement and creative excellence.

We're seeking someone with extensive experience in digital marketing, content strategy, and creative optimization. The ideal candidate will have a strong ability to connect creative strategies with business needs to drive measurable outcomes.

Key responsibilities include:

  • Strategic Leadership & Alignment: Serve as the key connection point between business objectives and creative performance.
  • Optimization & Testing: Develop and implement frameworks for optimizing creative outputs.
  • Insights & Innovation: Establish systems for analyzing creative performance and translating data into actionable insights.
  • Collaboration & Guidance: Work closely with creative, media, and marketing teams to integrate insights and optimize content strategies.

We offer our employees attractive benefits with extensive development opportunities around the globe, including a 25% staff discount on all our brands and an incentive program.



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