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Affiliate Marketing Strategist
5 days ago
About the Role
Igbaffiliate is seeking a highly skilled Affiliate Marketing Strategist to join our team in the LATAM division. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive affiliate marketing strategy across the region.
Key Responsibilities:- Channel Performance Oversight: Oversee the Affiliate Marketing channel's performance and ensure its effectiveness.
- Affiliate Platform Management: Manage our existing affiliate platform (NetRefer) and optimize its performance.
- Affiliate Relationship Building: Establish direct connections with key affiliates and foster robust relationships with them.
- Network Development and Partnership Deployment: Oversee existing affiliate networks and partner with new ones to expand our reach.
- Creative Collaboration and Customer Journey Optimization: Collaborate with our design team to deliver engaging landing pages and creative assets to our partners, and fine-tune the customer journey to align with CRM communications and lifecycle stages.
- Experience: Minimum 3 years of experience working in affiliate marketing within the IGaming industry (Casinos).
- Digital Sales Expertise and Analytical Skills: Passionate about working with affiliates and associations, solid analytical profile with the ability to work quickly and adapt to changes.
- Tech Savviness and Reporting and Data Analysis: Strong knowledge of pixel implementation and code management, Google Analytics, and Google Tag Manager, experience with reports and data analytics, particularly Power BI and/or Data Studio.
- Communication and Project Management Skills: Excellent communication skills in written and spoken English and Spanish; Portuguese is an asset, familiarity with planning tools (Jira – Asana – Trello), with agile experience being an advantage.
- Social Media Awareness and Digital Marketing Channels: Knowledge of social media networks and trends, good understanding of other digital marketing channels (Acquisition and Retention).
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