Medical Marketing Strategist
1 day ago
About the Role
As a Medical Marketing Specialist at Beiersdorf AB, you will play a key role in enhancing our brand's presence among healthcare professionals and patients.
Key Responsibilities
- Develop and implement strategies to effectively communicate Eucerin products' benefits to medical professionals.
- Manage the medical marketing platform to ensure data-driven marketing efforts tailored to HCPs' needs.
- Plan and execute events, congresses, and webinars focusing on dermatological education and Eucerin product offerings.
Influencer Collaboration
- Cultivate relationships with Dermatology Opinion Leaders (DOLs) and other medical experts to promote Eucerin's medical relevance.
- Collaborate with influencers to create authentic content highlighting the brand's dermatological expertise.
Corporate Social Responsibility and NGO Partnerships
- Work with the consumer marketing team to drive CSR initiatives aligning with Eucerin's brand purpose.
- Identify opportunities for collaboration with NGOs and organizations focused on dermatological health and patient education.
Performance Monitoring and Insights
- Measure the success of marketing initiatives and gather insights from market research, HCP feedback, and consumer behavior data.
- Share these insights with the broader team to inform strategic decisions.
Requirements and Qualifications
- Bachelor degree within life science preferred or equivalent work experience.
- 4+ years relevant job experience.
- Experience in Marketing, preferably digital.
- Project management and strong organizational skills.
- Team player with strong communication and presentation skills.
- Fluent in Swedish and English, other Nordic languages a plus.
Benefits Package
- Competitive salary and annual bonus.
- Hybrid working arrangement (60% office time).
- Private health insurance and pension.
- 30 days vacation per year.
- Wellness fee and meal vouchers.
- Discounted product purchases and leave entitlements.
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