Marketing Specialist for Dermatology
14 hours ago
We are seeking an experienced Medical Marketing Specialist to join our team at Beiersdorf AB - Göteborg. As a key member of our team, you will play a vital role in enhancing the brand's presence among healthcare professionals and patients.
Our ideal candidate has a strong background in marketing and experience working with healthcare professionals. They will have excellent communication and presentation skills and be able to work effectively in a fast-paced environment.
Responsibilities- Brand Development:
- Develop and implement strategies to communicate the benefits of Eucerin products to medical professionals.
- Take charge of the medical marketing platform to ensure that marketing efforts are data-driven and tailored to the needs of HCPs.
- Influencer Marketing:
- Identify and cultivate relationships with Dermatology Opinion Leaders (DOLs) and other medical experts. Develop a strategic plan to engage these influencers in promoting Eucerin's medical relevance.
- Leverage social media platforms to enhance the visibility of Eucerin as a medically relevant skincare brand. Collaborate with influencers to create authentic content that resonates with consumers and highlights the brand's dermatological expertise.
- Corporate Social Responsibility (CSR) and NGO Collaborations:
- Work with the consumer marketing team to drive CSR initiatives that align with Eucerin's brand purpose. Identify opportunities for collaboration with NGOs and other organizations that focus on dermatological health and patient education.
- Support the consumer marketing team in developing materials and campaigns that provide valuable medical information to patients and consumers.
- Performance Monitoring:
- Measure the success of marketing initiatives and actively gather insights including market research, feedback from HCPs, and consumer behavior data. Share these insights with the broader team to inform strategic decisions.
- Based on collected insights, initiate relevant actions to optimize marketing strategies and enhance the effectiveness of campaigns.
- Team Collaboration:
- Collaborate with cross-functional teams to achieve business objectives.
- Communicate effectively with internal stakeholders, including the sales and marketing teams.
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