Dermatology Marketing Specialist

3 days ago


Gothenburg, Västra Götaland, Sweden Beiersdorf AB Full time
Nordic Dermatology Marketing Role

Eucerin seeks a Nordic Dermatology Marketing Specialist to enhance the brand's presence among healthcare professionals (HCPs) and patients. The successful candidate will develop and implement strategies to communicate the benefits of Eucerin products to medical professionals, ensuring strong relationships with Dermfluencers and Medfluencers.

Key Responsibilities:
  • Dermatology Marketing Strategies:
    • Create data-driven marketing efforts tailored to HCP needs, focusing on dermatological education and product offerings.
    • Plan and execute events, congresses, and webinars that showcase Eucerin's expertise in dermatology.
  • Influencer and Partnership Development:
    • Cultivate relationships with Dermatology Opinion Leaders (DOLs) and other medical experts to promote Eucerin's medical relevance.
    • Leverage social media platforms to increase Eucerin's visibility as a medically relevant skincare brand.
  • Corporate Social Responsibility (CSR) Initiatives:
    • Collaborate with the consumer marketing team to drive CSR initiatives that align with Eucerin's brand purpose.
    • Identify opportunities for collaboration with NGOs and other organizations focused on dermatological health and patient education.
Budget Management:
  • Analyze campaign performance against expectations and propose necessary investments for marketing initiatives.
  • Regularly review and analyze campaign performance to optimize marketing strategies.
Insights and Performance Monitoring:
  • Measure marketing initiative success and gather insights from market research, HCP feedback, and consumer behavior data.
  • Share these insights with the broader team to inform strategic decisions.
  • Initiate actions to optimize marketing strategies based on collected insights.
Strategies for Success:
  • Ensure cohesive marketing efforts across channels, including digital, social media, and in-person events.
  • This will reinforce Eucerin's brand message and medical relevance.
Requirements:
  • Bachelor degree within life science preferred (nurse, pharmacist), or equivalent work experience.
  • 4+ years relevant job experience.
  • Experience in Marketing, preferably digital.
  • Project management, strong organizational skills.
  • Team Player with strong communication and presentation skills.
  • High level of digital curiosity and analytical mindset.
  • Entrepreneurial Mind with strong 'Can Do' Attitude.
  • Fluent in Swedish and English, other Nordic languages a plus.


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