Medical Marketing Strategist

3 days ago


Gothenburg, Västra Götaland, Sweden Beiersdorf AB Full time
Nordic Medical Marketing Expert

Eucerin is seeking a skilled Nordic Medical Marketing Expert to develop and execute strategies that enhance the brand's presence among healthcare professionals (HCPs) and patients. This role encompasses a variety of responsibilities aimed at creating strong relationships with Dermfluencers and Medfluencers and effectively driving, monitoring, and activating Medical Marketing to create recommendations of Derma/Eucerin via HCP and build loyalty to our brand.

Key Objectives:
  • Medical Marketing Strategy Execution:
    • Develop and implement data-driven marketing efforts tailored to HCP needs, focusing on dermatological education and product offerings.
    • Take charge of the medical marketing platform to ensure that marketing efforts are aligned with business objectives.
  • Dermatological Influencer and Partnership Development:
    • Cultivate relationships with Dermatology Opinion Leaders (DOLs) and other medical experts to promote Eucerin's medical relevance.
    • Leverage social media platforms to increase Eucerin's visibility as a medically relevant skincare brand.
  • Corporate Social Responsibility (CSR) and NGO Collaborations:
    • Collaborate with the consumer marketing team to drive CSR initiatives that align with Eucerin's brand purpose.
    • Identify opportunities for collaboration with NGOs and other organizations focused on dermatological health and patient education.
Budget and Performance Analysis:
  • Assess campaign performance against expectations and propose necessary investments for marketing initiatives.
  • Regularly review and analyze campaign performance to optimize marketing strategies.
Marketing Insights and Performance Monitoring:
  • Measure marketing initiative success and gather insights from market research, HCP feedback, and consumer behavior data.
  • Share these insights with the broader team to inform strategic decisions.
  • Initiate actions to optimize marketing strategies based on collected insights.
Success Factors:
  • Ensure cohesive marketing efforts across channels, including digital, social media, and in-person events.
  • This will reinforce Eucerin's brand message and medical relevance.
Your Profile:
  • Bachelor degree within life science preferred (nurse, pharmacist), or equivalent work experience.
  • 4+ years relevant job experience.
  • Experience in Marketing, preferably digital.
  • Project management, strong organizational skills.
  • Team Player with strong communication and presentation skills.
  • High level of digital curiosity and analytical mindset.
  • Entrepreneurial Mind with strong 'Can Do' Attitude.
  • Fluent in Swedish and English, other Nordic languages a plus.


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