Nordic Skincare Professional

3 days ago


Gothenburg, Västra Götaland, Sweden Beiersdorf AB Full time
Skincare Marketing Manager

We are looking for a highly skilled Skincare Marketing Manager to join our team at Eucerin. In this role, you will be responsible for developing and executing marketing strategies that enhance the brand's presence among healthcare professionals (HCPs) and patients. Your key objective will be to secure strong relationships with Dermfluencers and Medfluencers and effectively drive, monitor, and activate Medical Marketing to create recommendations of Derma/Eucerin via HCP and build loyalty to our brand.

Main Responsibilities:
  • Skincare Marketing Strategy Creation:
    • Develop and implement data-driven marketing efforts tailored to HCP needs, focusing on dermatological education and product offerings.
    • Plan and execute events, congresses, and webinars that focus on dermatological education and Eucerin's product offerings.
  • Dermatological Influencer and Partnership Development:
    • Cultivate relationships with Dermatology Opinion Leaders (DOLs) and other medical experts to promote Eucerin's medical relevance.
    • Leverage social media platforms to increase Eucerin's visibility as a medically relevant skincare brand.
  • Corporate Social Responsibility (CSR) and NGO Collaborations:
    • Collaborate with the consumer marketing team to drive CSR initiatives that align with Eucerin's brand purpose.
    • Identify opportunities for collaboration with NGOs and other organizations focused on dermatological health and patient education.
Performance Monitoring:
  • Measure marketing initiative success and gather insights from market research, HCP feedback, and consumer behavior data.
  • Share these insights with the broader team to inform strategic decisions.
  • Initiate actions to optimize marketing strategies based on collected insights.
Qualifications:
  • Bachelor degree within life science preferred (nurse, pharmacist), or equivalent work experience.
  • 4+ years relevant job experience.
  • Experience in Marketing, preferably digital.
  • Project management, strong organizational skills.
  • Team Player with strong communication and presentation skills.
  • High level of digital curiosity and analytical mindset.
  • Entrepreneurial Mind with strong 'Can Do' Attitude.
  • Fluent in Swedish and English, other Nordic languages a plus.


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