Global Marketing Strategist

24 hours ago


Gothenburg, Västra Götaland, Sweden Your Talent AB Full time
About the Role

We are seeking a skilled Global Marketing Strategist to drive our global marketing and communications strategy, enhancing brand visibility, and creating impactful messaging together with our Business Units.

In this high-visibility role, you will lead the central Marketing and Communications team and be responsible for Group Marketing, Digital Marketing, and Marketing Production. You will also have a key role in holding together strategic communication both internally and externally.

Purpose of the Role

The Senior Brand Manager will oversee both external and internal communications strategies for Nord-Lock Group. Together with our Business Unit Marketing and Communications teams, you will lead the development of compelling content and marketing campaigns to strengthen our global brand presence, support product launches, and drive customer engagement across multiple markets.

Key Responsibilities
  1. Act as a supporting team towards Central Functions and our Business Units.
  2. Responsible for the promotion of the Group Brand and to secure Business Unit specific branding aligns with Group guidelines.
  3. Provide shared tools, platforms, and collaboration areas.
  4. Work closely with Sales, Product Development, and other teams to ensure marketing and communication strategies are aligned with business objectives and customer needs.
  5. Ensure consistent and compelling brand messaging across all touchpoints, both internally and externally, including marketing materials, websites, social media, press releases, and more.
  6. Coach and support BU marketing teams to ensure their marketing delivery is in alignment with the group marketing strategy and plan.
  7. Manage global PR efforts, including relationships with industry media, press releases, and strategic messaging such as Annual reports, IR-communication to build awareness and credibility.
  8. Oversee the development and execution of digital marketing strategies, including social media, SEO, email campaigns, and website content, ensuring consistent messaging and engagement across all platforms.
  9. Partner with HR and leadership to craft clear, engaging internal and external communications, including newsletters, company updates, and leadership messaging, to foster co-worker engagement and alignment with corporate goals.
  10. Leverage market research, customer feedback, and industry trends to develop data-driven strategies that drive growth and enhance customer experience.
  11. Act as the brand champion across the company, ensuring that all teams are aligned with Nord-Lock Group's values and messaging.


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