Marketing Research Lead
24 hours ago
About Rovio Sweden AB
Rovio is part of the SEGA family and world-renowned for its flagship IP Angry Birds.
We're looking for a Senior Marketing Researcher to join our UX research team in Stockholm. This role will utilize expertise in user research and player psychology to help stakeholders understand their audience and develop industry-leading marketing content and creatives for user acquisition.
Key Responsibilities:
- Drive a player-first mindset by championing the user and being the voice of the player.
- Conduct research that helps identify creative direction and marketing strategies that resonate with target audiences.
- Investigate, evaluate, and recommend new research techniques, technologies, methodologies, and process improvements.
Requirements:
- Work experience in research design, both qualitative and quantitative methods, in a business environment.
- Relevant degree in cognitive sciences, human-computer interaction (HCI), psychology, advertising, or related field.
- Deep knowledge and passion in the areas of cognitive science, advertising, and mobile gaming, and understanding the people who play them.
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