Advertising Strategy Manager
4 weeks ago
About Verve Group
Verve Group is at the forefront of creating a more effective and privacy-conscious approach to purchasing and monetizing advertising. Our organization integrates demand and supply technologies, merging data, media, and technology to drive results and growth for both advertisers and publishers, regardless of the screen or location. With a global presence across 13 offices, we cater to innovative advertising clients, and our solutions are trusted by over 90 of the top 100 advertisers in the United States, 4,000 publishers worldwide, and leading demand-side platforms. Verve Group operates as a subsidiary of Media and Games Invest (MGI).
Candidate Profile
We are in search of a driven marketing professional who possesses a comprehensive understanding of the Ad-tech sector, particularly in demand-side platforms and contextual advertising. This role will be pivotal in harmonizing sales and marketing initiatives, concentrating on the development, management, and execution of sales enablement and marketing strategies that enhance sales productivity and effectiveness. The position encompasses a blend of content development, sales assistance, marketing campaign implementation, and performance evaluation to ensure the sales team is well-equipped with the essential tools and insights to meet their objectives.
Key Responsibilities
Create and update sales materials, including presentations, brochures, case studies, and product information, ensuring alignment with brand messaging. Collaborate with product and marketing teams to craft targeted messaging and content tailored for various stages of the sales process. Assist in content development, including articles, social media posts, webinars, and email communications. Manage comprehensive event planning, from selection and strategic planning to execution, aimed at driving business growth. Foster collaboration among sales, marketing, and product teams to ensure cohesive goals, strategies, and messaging. Analyze successful campaigns and develop insightful case studies. Provide regular updates to senior management regarding sales and marketing performance metrics.Qualifications
What We Offer
Verve Group is committed to providing equal employment opportunities to all employees and applicants, prohibiting discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws.
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