Digital Marketing Strategist

4 weeks ago

Nacka Municipality, Sweden Pointsharp Full time
Your Mission

As a Digital Marketing Strategist at Pointsharp, you will be responsible for developing and executing global Corporate Campaigns that drive business growth and success. You will work closely with the Marketing Department and report to the Head of Marketing.

Your primary duties will include:

  • Developing and delivering quarterly, global Corporate Marketing plans that integrate sales and marketing requirements to support Thought Leadership, pipeline, and revenue goals.
  • Creating and executing a marketing channel strategy for website, social media, and email that drives engagement and conversion.
  • Developing and executing demand generation marketing programs that take into account input from Event-Marketing, Content-Marketing, and Product-Marketing.
  • Forecasting and measuring the impact of marketing programs on sales cycles while analyzing program results and optimizing as needed.
  • Owning the planning and execution of vertical-based marketing, including Account Based Marketing programs that penetrate global key accounts.
  • Maintaining ongoing communications and being the go-to marketing resource for global sales leaders and partner marketing.
Your Profile

We are looking for a highly experienced Digital Marketing Strategist with a strong background in online marketing and a proven track record of driving business growth through innovative marketing campaigns. You should have:

  • 3+ years of professional experience in online marketing and have driven your own projects forward.
  • A degree in business administration, marketing, communications, or a comparable qualification.
  • In-depth knowledge of the core areas of digital marketing, including SEO, SEA, social media marketing, content marketing, and email marketing.
  • Strong analytical skills and a numbers-driven approach.
  • A deep technical understanding of websites and CRM.
  • Excellent communication skills that set you apart.
  • The ability to work independently, proactively, and in a structured manner.
Why Pointsharp?

We believe in creating a fun and pleasant work environment where you can meet and hang out with your colleagues. We invest in joint activities and offer great benefits. You will be part of an innovative, internationally growing company that is characterized by entrepreneurship and technology. You will have the opportunity to develop within your role and the company, and your impact and knowledge will take us further.

We are a European cybersecurity company founded in 2006, delivering specialized software and services that help organizations secure identities, authorization, access, and data in a user-friendly way. We believe easy-to-use security solutions are the foundation for a safe, modern digital workplace.

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