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Digital Marketing Strategist

2 months ago

Nacka Municipality, Sweden Pointsharp Full time
Your Mission

As a Digital Marketing Strategist at Pointsharp, you will play a crucial role in planning and executing global Corporate Campaigns that drive business growth and success. You will be part of the Marketing Department and report to the Head of Marketing.

Your Responsibilities
  • Develop and deliver quarterly, global Corporate Marketing plans that integrate sales and marketing requirements to support Thought Leadership, pipeline, and revenue goals.
  • Design and execute a marketing channel strategy for website, social media, and email that resonates with our target audience.
  • Develop and execute demand generation marketing programs that drive lead generation and conversion.
  • Forecast and measure the impact of marketing programs on sales cycles while analyzing program results and optimizing as needed.
  • Own the planning and execution of vertical-based marketing, including Account Based Marketing programs that penetrate global key accounts.
  • Maintain ongoing communications and be the go-to marketing resource for global sales leaders and partner marketing.
Your Profile
  • You have 3+ years of professional experience in digital marketing and have driven your own projects forward.
  • Degree in business administration, marketing, communications, or a comparable qualification.
  • You have in-depth knowledge of core digital marketing areas, including SEO, SEA, social media marketing, content marketing, and email marketing.
  • You have strong analytical skills and are driven by numbers and data.
  • You have a deep technical understanding of websites and CRM systems.
  • You have excellent communication skills that set you apart.
  • You work independently, proactively, and in a structured manner.
Why Pointsharp?

We believe in creating a fun and pleasant work environment where you can meet and collaborate with your colleagues. We invest in joint activities and offer great benefits. You will be part of an innovative, internationally growing company that values entrepreneurship and technology.

You will have the opportunity to work in a varied and exciting environment where no day is the same. We prioritize community and corporate culture, and our employees are at the forefront of our focus. You will have short decision paths and great opportunities to develop within your role and the company.

At Pointsharp, we have grown exponentially over the last couple of years and now have offices in Sweden, Germany, the Netherlands, Switzerland, and Denmark. We are just beginning our growth journey, and your impact and knowledge will take us further.