Global Content Strategist

3 days ago


Älmhults Kommun, Sweden IKEA Marketing & Communication AB Full time

Job Overview:

The IKEA Marketing & Communication AB team is seeking a highly skilled Global Content Strategist to lead the development and production of impactful and inspiring content for our Range & Product Communication assignment.

This role will involve planning, coordinating, and following up on global content assignments, ensuring quality, time, and costs within assigned Range Areas.

The ideal candidate will have extensive experience working with Product Communication in IKEA, knowledge of product communication frameworks, tools, infrastructures, ways of working, and guidelines.

Key Responsibilities:

  • Plan and coordinate global content assignments, aligning with detailed product input from range areas.
  • Lead product communication content mapping, evaluating communication needs to identify similarities, dependencies, and impact on total delivery and scope.
  • Evaluate communication requirements to ensure a coherent customer experience.
  • Debrief product communication content with Range Areas and anchor debriefs with IMC Studios to prepare teams for coming content orders.
  • Collaborate with Range Area Product Communication Specialists and IMC Studios Project Team on product communication topics.

Requirements:

  • Extensive experience working with Product Communication in IKEA, with knowledge of product communication frameworks, tools, infrastructures, ways of working, and guidelines.
  • Expertise in product communication analysis methodology and its relation to product development processes.
  • Knowledge about today's omnichannel landscape, customer journey, and how customers consume and experience communication content.
  • Understanding of IKEA brand, values, copy, visual identity, tone of voice, and fluency in English.


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