Marketing and Sales Operations Specialist

4 days ago


Stockholm, Stockholm, Sweden Soundtrack Technologies Sweden AB Full time
Responsibilities
  • Work directly with the Sales team to analyze performance, track KPIs, and identify opportunities to optimize sales processes and improve conversion rates.
  • Collaborate with the Marketing department to support demand generation efforts and measure the effectiveness of campaigns and initiatives.
  • Provide insights into customer acquisition, segmentation, and lead conversion.
  • Help develop and improve A/B testing methodologies to inform both sales and marketing strategies.
  • Support strategic initiatives by delivering actionable insights to senior leadership.
  • Work cross-functionally with Sales and Marketing teams to build reports and dashboards that measure progress against KPIs.
  • Maintain and expand the Marketing and Sales data architecture across multiple systems in collaboration with stakeholders and engineering.
  • Conduct detailed analysis of key sales and marketing data, such as lead-to-sale performance, customer lifetime value, return on ad spend, customer journey mapping, or incrementality.


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