Marketing Strategy Specialist

4 days ago


Stockholm, Stockholm, Sweden BYD Europe Full time
About BYD Europe
BYD Europe is a leading player in the Nordic market, committed to developing and implementing tailored marketing strategies that resonate with the target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the region.

The Marketing Communication Specialist will play a crucial role in building the brand and driving sales in the local market by working closely with the Marketing & Communication Manager and building solid relations with Media Agencies, Press, local institutions, and supporting the dealer network. Key Responsibilities include:
  • Executing national advertising and PR campaigns
  • Implementing the marketing plan, aligned with the European Marketing and PR Team
  • Maintaining good cooperative relationships with press, media, digital influencers, etc., dock PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories
Key Objectives & Responsibilities:
  1. Responsible for the execution of national advertising and PR campaigns
  2. In charge of the implementation of the marketing plan, aligned with the European Marketing and PR Team
  3. Maintain good cooperative relationships with press, media, digital influencers, etc., dock PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories
  4. Focus on the content output of various media channels, and monitor public opinion
  5. Ensure test drive facilities for Press, Media, Social media influencers, and leasing companies (STR / LTR)
  6. Actively engage and collaborate on any Nordic event or activity as needed
  7. Cooperate with the company's project and promote PR events and content, analyze the effect of the activities, and integrate the information feedback into the activity process
  8. Be a brand ambassador and work always with the customer in mind
  9. Support the department's accounting operations and signing approval documents
  10. Support in the production of reports for international boards
Key Results:
  • Commercial and funnel management metrics
  • Sales & Delivery goals
  • Brand Awareness & Positioning
  • Customer Happiness
  • Customer engagement level
  • Media publicity level


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