Marketing Strategy Director

6 days ago


Stockholm, Stockholm, Sweden Avalanche Studios Full time

About the Role:

We're seeking a visionary leader to manage brand and marketing strategy for our top-selling game, The Hunter: Call of the Wild.

The successful candidate will lead a team of marketers and implement innovative brand and marketing strategies that drive impact and stimulate demand.

  • Act as chief marketing liaison to the game leadership team, ensuring they're equipped for achieving commercial success.
  • Advocate for a deep understanding of player needs in all marketing and product decisions.
  • Develop and oversee the implementation of an annual live marketing strategy, managing budget forecasting and performance tracking.
  • Establish marketing growth strategies, setting multi-year brand goals and monitoring key performance indicators.
  • Use player insights to assist development teams in designing games that align with player needs.
  • Support the creation of unique product positioning and selling points in collaboration with the game leadership team.
  • Work with the Insights team to deliver player and market data that informs product and marketing decisions.
  • Build the brand framework and platform for the franchise, maintaining consistent brand attributes, tone, and style.
  • Coordinate with game and marketing leads to align our marketing strategies with company objectives.
  • Contribute to the strategic direction for the Call of the Wild franchise.
  • Lead, mentor, and manage a marketing team to foster creativity, strategic thought, and excellence.
  • Stay connected to industry developments and monitor player & market trends to bring the latest thinking to our marketing work.

Requirements:

We're looking for an experienced strategist with a passion for games, robust data understanding, and excellent communication skills. As part of the Marketing Leadership team at Avalanche Studios Group, you'll report to the Head of Marketing and be pivotal in engaging our players through compelling brand narratives.



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