Global Marketing Director

4 days ago


Stockholm, Stockholm, Sweden CIP Global Executive Search Full time
About the Role

We are seeking an experienced Global Marketing Director to lead our brand and marketing strategy. The ideal candidate will have a solid understanding of brand strategies, marketing matrix, digital channels, and physical stores, as well as go-to-market strategies.

Main Responsibilities
  • Develop and implement the global brand and marketing strategy, including PR, aligned with design and product vision and business objectives.
  • Create and execute the brand identity and communication strategy for all online, offline, and CRM channels to deliver exceptional 360-consumer experiences.
  • Lead retail concept and content creation, development, and implementation, including managing external creative agencies and budgets.
  • Develop go-to-market and launch strategies ensuring correct priorities and focus, including asset development and key media selection.
  • Regularly review and manage all marketing KPIs and budgets.
Requirements
  • A higher-level degree or equivalent educational experience is preferred.
  • Experience in the FMCG sector on either European or Global level.
  • At least 5 years in a similar position.
  • Strong brand building experience and digital capabilities.
  • Proven track record of accomplishment in a similar position.
  • Strong leadership skills and strategic flair.
  • Hands-on experience in development, branding, and digital.
  • Experience in delivering visual concepts and content.
  • Proficiency in English is required.
  • Ability to travel.


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