Martech Strategy Lead

4 days ago


Stockholm, Stockholm, Sweden Avaus Marketing Innovations Oy Full time

Unlock Business Potential with Avaus

As a leading marketing transformation partner in the Nordics, we empower customer-centric organisations to combine data and technology.

Our mission is to deliver innovative solutions that drive business success. We have offices in Helsinki, Stockholm, and Munich, where we collaborate with top B2C and B2B companies.

Job Description

As a Senior Martech Developer Consultant, you'll lead Martech strategy and implementation for our clients, ensuring seamless integration of data across systems.

Key Responsibilities
  1. Martech Strategy & Implementation: Develop and implement Martech strategies to streamline data across systems.
  2. Campaign Management: Design and execute customer journeys, manage marketing automation, and drive multichannel engagement.
  3. Technical Expertise: Customise Martech platforms using scripting and markup languages to meet client needs.
  4. Collaboration & Mentorship: Work with cross-functional teams to deliver Martech solutions aligned with business goals.
Required Skills and Qualifications
  • Experience in marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Unica, Hubspot, Pardot, Marketo, Voyado, or Braze.
  • Experience and understanding of relational databases with at least a basic level of proficiency in SQL.
  • Data modelling skills.
  • Familiarity with HTML, CSS, and JavaScript.
  • Proficiency in some programming languages (C#, VB, Java).
Technical Skills
  • Digital channel technical experience, such as email and SMS.
  • Familiarity with analytics tools, such as Google Analytics or Qlik Sense.
  • Experience working within a version control management system, such as GitHub.
  • Experience with project management systems, such as Jira or Asana.
  • Experience with CRM tools, such as Microsoft Dynamics or Salesforce CRM.
  • Understanding of good semantics and mobile-first web design.
  • Understanding of UX/UI design.
  • Basic knowledge of web/marketing analytics.
Practical Information

This is a permanent position with a 6-month probation period based at our Stockholm office. Starting date as soon as possible or by agreement. We offer a hybrid remote workplace. You will report to the Head of Delivery in the Stockholm office.



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